USER GENERATED CONTENT POLICY

As a company engaged in the fight against harmful drinking, we will immediately remove any posts that:

• encourage or condone illegal, irresponsible or immoderate consumption.
• glorify the alcohol strength or intoxicating effect of a drink.
• present abstinence or moderation in any negative way.
• show people who appear to be drunk or in any way imply that drunkenness is acceptable.
• feature any people who are or appear to be under the legal drinking or purchasing age.
• associate a drink with performance, sexual or social success.
• suggest any association with violent, aggressive, dangerous or anti-social behavior.

Any user generated content will be reviewed and non-compliant or inappropriate content will be removed within 72 hours.